What Is Digital Marketing | How can you learn digital marketing?
What is digital marketing? , how can you learn digital marketing?
Digital marketing refers to marketing strategies that are implemented on digital platforms, such as search engines, social media, email, mobile apps, websites, and more.
It involves the use of these digital channels to connect with potential customers, engage with them, and convert them into buyers.
Digital marketing includes several strategies and tactics:
Search Engine Optimization (SEO): This involves optimising your website so it appears higher in search engine results, which increases its visibility.
Content Marketing: Creating and promoting valuable content to generate brand awareness, traffic growth, lead generation, and customers.
Social Media Marketing: Promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Pay-Per-Click (PPC): A method of driving traffic to your website by paying a publisher every time your ad is clicked. Google Ads is one of the most common PPC platforms.
Email Marketing: Companies use email marketing as a way of communicating with their audience.
Email is often used to promote content, discounts, and events, as well as to direct people toward the business’s website.
Affiliate Marketing: A type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.
Marketing: Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey.
Learning digital marketing involves understanding the above strategies and how to implement them effectively. Here’s how you can learn digital marketing:
Online Courses: There are several online platforms like Coursera, Udemy, LinkedIn Learning, Google Digital Garage, and HubSpot Academy that offer courses in digital marketing.
Books and Blogs: There are many great books and blogs available that can provide insights into the different aspects of digital marketing. For instance, books like “The Art of SEO” and blogs like Moz Blog, HubSpot Blog, etc.
Webinars and Workshops: Many industry experts host webinars and workshops that can help you understand specific aspects of digital marketing.
Certification Programs: Getting certified by a reputed institution or organisation like Google, Facebook, or HubSpot can add credibility to your profile and give you an edge over others.
Digital marketing is a field where theoretical knowledge needs to be complemented with practical experience. Start your own blog, social media page, or website and experiment with SEO, content marketing, social media marketing, and other forms of digital marketing.
Networking: Join digital marketing forums and groups on LinkedIn, Facebook, and other platforms where you can learn from other digital marketers’ experiences.
Stay Updated: Digital marketing is a rapidly evolving field. Staying updated with the latest trends, algorithms, and best practices is essential for anyone learning digital marketing.
Remember, learning digital marketing is not a one-time process. It’s an ongoing journey because the field is constantly evolving with technological advancements.