In this video of E-Coffee with Experts, Ranmay chats with Nilesh (Nel) Cooray, Managing Director at Digifix, about his remarkable journey—from nightclub promotions to building a global digital agency.
Nilesh shares how Digifix helps clients grow through SEO, PPC, social media, and AI, with a special focus on their cold-calling AI bot that adapts to voice tone and buyer behavior—making outreach smarter and more effective.
He breaks down the difference between short-term wins with PPC and the long-term impact of SEO, and explains how tools like heatmaps and Google Search Console are used to boost performance.
You’ll learn how they build websites that not only rank but convert, create funnels that drive real ROI, and train AI to function like a true team member.
If you’re interested in SEO strategy, lead generation, or AI-driven marketing in 2025, this is an episode you won’t want to miss.
In this episode, we discuss:
00:00 – 01:35: Introduction
01:35 – 02:10: How their AI cold calling bot works
02:10 – 02:45: Why psychology matters in AI tools
02:45 – 03:10: What most people get wrong about using AI
03:10 – 03:45: How they build websites that convert, not just look pretty
03:45 – 04:20: SEO foundations: heatmaps, Google tools, backend setup
04:20 – 05:05: PPC vs SEO: short-term vs long-term
05:05 – 05:40: The rising cost of PPC and what to do
05:40 – 06:30: Their step-by-step lead gen funnel process
06:30 – 07:10: Tracking ROI and optimizing every step
07:10 – 07:45: Why AI is like raising a baby
07:45 – 08:25: The future of AI in marketing
08:25 – 09:10: Quick invite to connect + free consultation
09:10 – 10:08: Final Thoughts
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Get in Touch with Us!
Visit us at: 18 Cambria Road, Keysborough VIC 3173
Call us at: (03) 8669 1773
Email us: info@digifix.com.au