Azeem Ahmad and Tom Anthony joined Michael Chidzey and Jo Turnbull on Friday 22nd December 2023 for SEO Office Hours.
Questions covered:
00:00 Welcome
03:25 Where do you get your SEO news from? How do you keep up to date with trends? What areas of SEO are going to be important in 2024?
10:28 SEO is not taken seriously in our business despite being important
17:54 Keyword stuffing
20:09 Spam score and disavow files
26:50 Is Google Search Console proving that fewer people are clicking on the organic search results
29:41 International SEO across three websites
35:15 How to resolve when your sitemap is not fetched in Google Search Console
36:32 Why is it so difficult to convince people about my SEO services if I don’t rank number one myself?
42:30 What technology is best for SEO?
46:43 Learning from SEO testing results
50:45 AI to write “bot” content
If you don’t know Azeem…
Azeem is an award-winning digital marketer specialising in many areas, including SEO, PPC and social media and is currently the Global Digital Marketing Lead in the B2B space (https://iamazeemdigital.com/). He is also an international conference speaker, with recent engagements including ISS in Barcelona and Mozcon in Seattle. Azeem’s podcast, the ‘Azeem Digital Asks Podcast’ sits in the top 20 globally (@azeemdigital).
If you don’t know Tom…
Tom is the Chief Technology Officer at SearchPilot (@SearchPilot and https://www.searchpilot.com/) but has been in the SEO industry for over 15 years and spent 25 years in web development. During this time, Tom also worked at Distilled as their head of R&D. He actively works as a security researcher and has a PhD in AI, whilst also holding a keen interest in the future of search and all the newest trends in technology!