Join us on February 9th, 2024, for our AMA Nashville Thought Leaders Luncheon: https://bit.ly/3vJtxXe
If you’ve ever struggled to prove ROI for your marketing campaigns or are unsure how to lead your organization to analytics maturity, don’t miss this exciting presentation from AMA Nashville! Former Google Chief Analytics Evangelist and best-selling author of “Digital Marketing Analytics: In Theory and Practice,” Kevin Hartman, will reveal secrets for mastering the art and science of marketing analytics.
Gain clarity on analytics best practices. Sign up for this one-of-a-kind event today!
Key Takeaways:
1) Navigate the journey to Marketing Analytics maturity
2) Reach your highest marketing ROI by focusing on Lifetime Value and your best customer segments
3) Real-world methods to calculate your ROI by channel: SEO, PPC, Social
Meet Kevin Hartman:
Kevin Hartman is currently an Associate Teaching Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. He has decades of experience helping the world’s largest organizations build deeper customer relationships while leading large analytics teams at Google, global advertising agency FCB, and as Founder and President of Nore Analytics.
At Nore, Kevin partners with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create.
About Our Sponsors
Thought Leadership Luncheons Sponsor: Belmont University
Belmont University is a private Christian university located in Nashville. They are a Christ-centered, student-focused community with a mission to develop diverse leaders of purpose, character, wisdom, and transformational mindset, eager and equipped to make the world a better place.
Event Sponsor: 14TENN
14TENN is a bright, modern event space in The Nations, near downtown Nashville. They are passionate about hosting events and are dedicated to delivering impeccable service for all.
Catering Sponsor: Chuy’s
Chuy’s is a Tex-Mex restaurant chain based in Austin, Texas, with locations across the country.