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*Time Stamp*
0:00 Introduction
0:20 Global Market Trend
0:52 Strategy #1 SEO
1:57 SEO Case Study
3:49 Strategy #2 PPC
4:41 Strategy #3 SMM
5:49 Get In Touch
5:54 Like, Share and Subscribe
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👋 Hi everyone, welcome back!
📈 In this video, we’re going to talk about online marketing strategies which will help you to generate more leads, more sales for your business of selling eyeglasses online. Before we get into more details, let’s talk about the global market trends around eyeglasses business.
💰 In 2023, the revenue in the IVR market is projected to reach $141.50 billion worldwide. It is expected to grow at an annual growth rate of 4.37%.
🔍 The most common and most renowned online marketing strategies are SEO, PPC, and social media marketing.
🔍 The main processes involved in terms of SEO are finding the most relevant keywords for your website or business, optimizing your website for those key phrases which is called as on-page SEO, and then drawing a good amount of quality backlinks to your website which is called as off-page SEO
📊 We are sharing a detailed case study for you to review. The link for the case study also has been shared in the description box.
📍 So as a business owner, you want if people are searching for terms like “best eyewear near me,” you would like your store to show up on Google map pack and that’s how you’re going to gain more business.
🛒 The client in discussion had already a physical store and had recently set up an online store to sell eyeglassware.
📈 The client was interested in acquiring local clientele and hence we did set up Google my business profile for them, optimized it, got them some decent reviews and that’s how they featured on top of the local searches.
🎯 Next step was to find the most relevant key phrases and then to optimize the landing pages for those key phrases in terms of on-page SEO.
💼 In this case, we specially emphasized on optimizing the landing pages based upon the requirement of the customer as well as the pricing of the product. So for example, people looking for sunglasses under $100.
💳 The next process or the next online marketing strategy which we’re going to talk about is pay-per-click. Again, the idea is to run paid ads on Google’s platform for targeted key phrases.
💻 In this particular case, since we are spending money directly and paying directly to Google for any clicks on our ad, we need to optimize the landing pages. We need to have call to actions we would like people to buy in case they do not buy.
🔄 We then try to set up remarketing campaigns to try to hold off their clients. Again, monitoring of ad campaigns is a must. In case of PPC, we need to analyze the data regularly and then try to tweak the campaigns to their best performance.
📱 The third step or the third process which we’re going to talk about is Social Media Optimization or social media marketing.
📲 Again, in this case, we try to harness the power of social media. We use platforms like Facebook, Twitter, Pinterest, and Instagram to get relevant clients to the website. Content planning is pretty important in terms of social media marketing.
📅 We need to create a calendar and regularly post high-quality images and videos of your eyeglasses, highlight feature, user testimonials, and how-to guides helps. Engagement is very, very important in terms of social media marketing and of course, analysis of the data of the incoming traffic of the behavior is very important if you want to make your social media marketing campaigns a success.
🛍️ Now, in case you are trying to set up a new ecommerce store offering Eyeglasses Online, feel free to get in touch with us and we surely can help you to set up an ecommerce store. Please do like, Share and subscribe to our channel. Thanks once again. 🙏
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*Relevant Videos*
SEO For Eyeglasses | SEO For Glasses Online | SEO For Online Optical Stores
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