Digital marketing course 2023 || Class-04 ||
#digitalmarketing #tech90plus #digitalmarketingfullcourse

If you are wondering what is digital marketing and how to learn digital marketing, this comprehensive tutorial has everything covered for you.

👉 What is Digital Marketing?

It is the most efficient way for individuals and businesses of all sizes to establish an online presence and accelerate growth. It comprises various sorts of techniques and fields like search engine optimization (SEO), social media marketing (SMM), Pay-Per-Click (PPC) advertising, and more

👉 What’s Covered in this Free Digital Marketing Course?

✔️ Digital marketing introduction for beginners
✔️ Its benefits
✔️ Search Engine Optimization
✔️ Search Engine Marketing
✔️ Email Marketing
✔️ Social Media Marketing
✔️ Affiliate Marketing
✔️ Content Marketing
✔️ Influencer Marketing
✔️ Dropshipping
✔️ Google Search Console
✔️ Google Ads
✔️ Local SEO
✔️ Growth Hacking
✔️ WordPress blogging
✔️ Career opportunities in digital marketing in India
✔️ App Store Optimization
✔️ Google Adsense

Digital marketing encompasses various online strategies and techniques aimed at promoting products, services, or brands through digital channels. The goal is to connect with a target audience using the internet and other digital mediums. Here are key components and descriptions of digital marketing:

👉 Search Engine Optimization (SEO):
SEO involves optimizing a website’s content and structure to rank higher in search engine results. The aim is to increase organic (non-paid) traffic by making the website more visible to users searching for relevant information.

👉 Search Engine Marketing (SEM) / Pay-Per-Click (PPC):
SEM involves paid advertising to appear on search engine results pages. PPC is a model within SEM where advertisers pay a fee each time their ad is clicked. It’s a way to drive immediate traffic to a website.

👉Social Media Marketing (SMM):
SMM involves promoting products or services on social media platforms. This includes creating and sharing content, engaging with the audience, and running paid advertising campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn.

👉Content Marketing:
Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience. Content can take various forms, including blog posts, articles, videos, infographics, and more.

👉Email Marketing:
Email marketing involves sending targeted messages to a group of people through email. It’s used for building relationships with potential customers, promoting products or services, and nurturing leads.

👉Affiliate Marketing:
Affiliate marketing is a performance-based strategy where businesses reward affiliates for driving traffic or sales to their website through the affiliate’s marketing efforts.

👉Influencer Marketing:
Influencer marketing leverages individuals with a significant online following to promote a brand or product. Influencers can help reach a specific target audience and build trust through their recommendations.

👉Digital Advertising:
Digital advertising involves paid promotional messages delivered through various online channels, such as display ads, native ads, and video ads. Advertisers can target specific demographics, interests, and behaviors.

👉Analytics and Data Analysis:
Monitoring and analyzing data is crucial in digital marketing. Marketers use tools to track the performance of campaigns, measure website traffic, and gain insights into user behavior. This data-driven approach helps in making informed decisions and optimizing strategies.

👉Mobile Marketing:
Mobile marketing focuses on reaching a target audience through mobile devices. This includes mobile-optimized websites, mobile apps, and SMS marketing to engage users on smartphones and tablets.

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