👉🏻 Word-of-mouth marketing is when satisfied customers tell their friends about a product or service, which helps promote the brand.

Reason for variety seeking buying behaviour:

✅ Authenticity and Trust
✅ Cost-Effectiveness
✅ Enhanced Brand Awareness

How to create a user generated content :

🔥 Run contests with prizes for the best user-generated content submissions.
🔥 Offer discounts, free products, or gift cards to participants.
🔥 Give shoutouts or feature the best content on your social channels or website.

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