Don’t invest in SEO, invest in what influences SEO more than anything (PPC). You only have to do things right with PPC to get tons more SEO for no extra cost. It’s common to see 30%+ of my sales routinely come from SEO specifically when PPC is done right.
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Timestamps
3:46 Most people overcomplicate their thoughts about SEO and what they actually need to outrank their established competitors
4:13 SEO for most is not a shortcut google sends the traffic to those who needs it the least.
6:17 What Google Truly Wants
7:28 Reward their advertisers
9:26 Punish their non-advertisers
11:01 Not make a mistake and send people who are fly by night
12:57 Send people to places they most know what they want already
16:14 10K/month In most markets
22:55 If articles will work, then guest posting is where you should start first
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