For more than 16 years, I’ve helped home service businesses grow by combining real-world business experience with proven digital marketing strategies. Before joining Hibu, I owned and operated a successful plumbing company, so I understand the challenges of generating quality leads, keeping crews busy, and maximizing every marketing dollar. Today, I help plumbers, HVAC companies, roofers, electricians, landscapers, tree service companies, restoration contractors, and other home service businesses dominate Google Search, Google Maps, Local Services Ads, SEO, PPC, and the rapidly growing world of AI-powered search. As platforms like ChatGPT, Google AI Overviews, Microsoft Copilot, Gemini, and Perplexity continue to change how customers find local businesses, I’m helping companies prepare for the future by building AI-friendly websites, optimizing service pages and service area pages, improving Google Business Profiles, strengthening online reviews, and creating a digital presence that earns more calls—not just more clicks.
Digital marketing is evolving faster than ever, and businesses that adapt today will have a major competitive advantage tomorrow. The next generation of marketing isn’t just about ranking on Google—it’s about becoming the trusted answer recommended by AI. I work with business owners to identify missed opportunities, recover lost calls, increase visibility across search engines and AI platforms, and build sustainable lead generation systems that continue producing results as technology evolves. My goal is simple: help home service companies generate more qualified leads, book more jobs, and grow revenue with strategies that work today while preparing for what’s next. If you’d like to see how your business compares to your competitors and discover opportunities you may be missing, call me, Michael Spinoe, at 240-910-1299 for a complimentary digital marketing and AI visibility review.