Introduction to Digital Marketing
Uses digital channels, internet, and devices for promotion.
Characteristics: Online-based, interactive, data-driven, cost-effective, targeted.
Moving from Traditional to Digital Marketing
Digital offers real-time engagement, wider reach, measurable results.
Integrating Traditional & Digital Marketing
Combine offline ads with digital tools like QR codes, social handles.
Importance of Digital Marketing
Expands reach globally.
Real-time engagement.
Measurable performance.
Builds online brand presence.
Components
SEO – Improves search engine ranking.
PPC – Paid ads for visibility.
Social Media Marketing.
Content Marketing.
Email Marketing.
Affiliate Marketing.
Types of Digital Marketing
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
Content Marketing
Social Media Marketing
Pay-Per-Click (PPC)
Email Marketing
Affiliate Marketing
Influencer Marketing
Mobile Marketing
Video Marketing