In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Steven Schneider from @TrioSEO10 discuss how to create content that actually drives conversions, not just traffic, for your website.
Jack & Steven cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to leverage tools like Google Analytics 4 (GA4) and AI to enhance your content marketing efforts.
Jack and Steven explore the integration of SEO with other marketing channels and the power of authentic branding and personal connections in today’s digital landscape.
Whether you’re a seasoned marketer or just getting started, this episode is packed with actionable insights to help you drive high-intent organic traffic and boost conversions.
Follow Steven
👉 TrioSEO Website – https://trioseo.com/
👉 Steven’s LinkedIn – https://www.linkedin.com/in/schneis/
👉 TrioSEO company LinkedIn – http://www.linkedin.com/company/trioseo
Sponsor
👉PPC Chat Round Up – https://linktr.ee/ppcchat_roundup
00:00 Introduction
02:17 Sponsored by PPC Chat Roundup
07:00 Introducing Stephen Schneider and Trio SEO
08:05 Strategies for Creating High-Converting Content
10:02 The Importance of Internal Linking
18:40 Client Collaboration and Content Strategy
24:10 Handling Bad Content and Client Relationships
29:04 Leveraging AI for Data Consolidation
31:09 The Role of CTAs in SEO Content
36:14 Balancing User Experience with Ad Revenue
41:37 The Power of Influencer Marketing
51:52 Integrating CRO and SEO for Better Conversions
55:16 The Importance of Networking in Business
55:47 Conclusion