An Interview from brightonSEO with Gil Gildner
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In this brightonSEO 2024 interview, we catch up with Gil Gildner, co-founder at Discosloth and author of Unorthodoxy. Gil shares his thoughts on the current state of Google Ads, the rise of automation, and where he sees the platform heading in 2025 and beyond. We also discuss his book about cutting through the noise in marketing.
🎤 About Gil Gildner:
Gil Gildner is a PPC veteran and the author of Unorthodoxy, a book filled with insights and personal rants about the marketing industry. With years of experience in the industry, Gil’s candid approach offers a refreshing perspective on marketing trends and strategies. Follow along with Gil here:
X: @gilgildner
LinkedIn: Gil Gildner
📅 Event: brightonSEO 2024
🌍 Location: SanDiego, CA
💡 Topic Highlights
The evolution of PMax campaigns and automation in Google Ads
The dangers of over-segmenting Google Ads campaigns and why long-tail keywords are dead
Why Google Ads remains the go-to platform for volume and performance
Gil’s predictions for PPC in 2025 and beyond
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#PPC #GoogleAds #DigitalMarketing #brightonSEO #MarketingTrends #SEO
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