Welcome to the ProVideo Pages Webinar and Podcast Series! Join us as Marc Brookland, founder and CEO of SEO Locale, dives into the essentials of measuring digital marketing campaigns. Marc explains the significance of tracking various platforms such as Facebook, YouTube, Instagram, SEO, and email marketing. Learn how to use metrics like click-through rates, conversion rates, engagement rates, and more to optimize your marketing strategies. Download the handout in the description for actionable insights and takeaways to implement in your business. Don’t miss out on this comprehensive guide to making data-driven decisions and maximizing your ROI in digital marketing. Master Digital Marketing Metrics: Insights from SEO Locale’s Marc Brookland
To download the accompanying handout, click here – (link coming soon!) – (no email required!)
00:00 Introduction to ProVideo Pages Webinar
00:13 Meet Marc Brookland: Digital Marketing Expert
01:36 The Importance of Tracking Digital Marketing Campaigns
03:38 Facebook Advertising Metrics and Best Practices
05:05 YouTube Advertising Insights
06:43 Instagram Marketing Strategies
08:20 SEO: Key Metrics and Best Practices
11:19 Content Marketing Performance Tracking
13:04 Email Marketing Metrics and Tips
15:01 Advanced Tracking Methods
17:06 Optimizing Your Website for SEO
19:48 Assigning Values to Conversions
20:52 Leveraging CRM for Better Marketing
22:04 Conclusion and Final Thoughts
To hear the podcast that accompanies this webinar – (insert link here)
You can reach Marc at marc@seolocale.com.