2026 marketing benchmarks every real estate professional needs πŸ‘‡

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πŸ“Š The Numbers:

πŸ“± 68.5% mobile traffic
πŸ” 48% from organic search
πŸ’° Google CPC: $2.95 (3.8% CVR)
πŸ›’ Shopping CPC: $0.85
🎯 CPA: $132 | CPL: $128
πŸ”„ 2.4% overall conversion
🀝 41% referral rate | 14% repeat
🎡 TikTok: 4.2% engagement
πŸ“§ Email open rate: 23.5%

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πŸ’‘ Biggest insight: Referrals drive 41% of new business in real estate. Combine that with a 23.5% email open rate and 3.1% CTR β€” email nurture sequences are your BIGGEST untapped revenue driver.

πŸ’Ύ SAVE for your next strategy meeting
πŸ“€ SHARE with your team
πŸ”— Full report β†’ Link in bio

πŸ“– cufinder.io/blog/benchmarks/real-estate/

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